Understanding the Six C's Andy Lambert's concept of the six C's in social media strategy is a masterclass in comprehensive planning. The first C, Customer, is about getting to know who you're talking to. It's about understanding their likes, dislikes, and what...
🧠 A guide to market research for marketers with Dana DiGregorio Read time: 3 minutes Team TMM were scouring LinkedIn for the most accomplished market researcher in town and Dana DiGregorio’s name just kept on coming up. She’s been working in research for over 15...
✍️ How to get wider business buy-in with Helen Edwards Read time: 2 minutes She’s an award-winning columnist, brand strategist, business owner, author and Adjunct Associate Professor at London Business School. This webinar’s presenter is Helen Edwards from...
Read time: 4 minutes Do you ever feel like you’re perpetually ‘busy’ but when you look at your calendar you can’t quite work out what it’s all for? With no goals in place, it can be very easy to slip into doing a lot of ‘stuff’ that doesn’t take you where you want...
Read time: 4 minutes Are you ready to have your mind blown by three copywriting legends? (If yes, keep reading.) Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing,...
One of Joe’s favourite TMM talks of all time was with Kerry Thorpe and Molly Baker on ‘How to plan amazing campaigns that make an impact’, so to kick off our latest series of talks on ‘doing a lot on a little’, we had to get them back on your screens. Kerry heads...
For this session, we had 3 verifiable SEO legends take to the virtual stage. Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who...
Read time: 4 minutes Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers - a company full of data people who have excellent people skills. In this session, Grace investigated the tipping point between performance and brand...
Read time: 3 minutes Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderful Diane Wiredu - a messaging expert and the founder of Lion Words. Diane spends her days...
✍️ 6 practical tips to help you write better briefs so you don’t waste time and money Read time: 4 minutes Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door...
✍️ How to effectively use AI to save time with Billy Jones Read time: 5 minutes AI - it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a...
Read time: 4 minutes Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a...