Previous marketing event videos and podcasts | Page 18 of 26

The case for creativity – Baz Richardson

“Innovative”. “Groundbreaking”. “We’re disrupting the industry”.

Yeah, yeah, yeah... We’ve heard it all before, we’ve seen it all before. Originality is dead. Creativity is dying. Don’t you think it’s time we stopped worrying about ‘playing it safe’ and started focusing on creating quality content?

In this talk, Baz Richardson of Bravo Marketing presents his case for creativity. He shows us multiple real-world examples of outstanding creativity that delivered immeasurable results. He also explains why creativity is dying and outlines ways we can combat it.

What is product marketing? – Ben Rees

Ben Rees is on hand in our latest podcast highlighting common misconceptions around product marketing, and the things we should consider when taking a product to the market.

The power of live experiences – Kristina Heney, Former CMO of Cirque du Soleil

Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe.

But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.

Marketing Meetup: London – Slides: Tools to master your content & Events: 90% process, 10% glamour

On Tuesday 14th January, Andy Lambert of ContentCal and Emma Honeybone of Engine Group, delighted, informed, and inspired our Marketing Meetup audience. The recordings of their talks will be available soon on The Marketing Meetup Podcast, but for the meantime, here are the slides from the event for you to download.

The battle for the soul of marketing – Russell Parsons, Editor of Marketing Week

In this talk, Russell Parsons shares his views of where the marketing industry is today, and what you can do about it.

Building incredible personal brands – Ash Jones, Great Influence

In this blog post, Ash Jones, one of the founding team of Social Chain, shares the secrets of growing your own personal brand.

Unorthodoxy – Richard Huntington – Chairman of Saatchi & Saatchi

Richard Huntington, chairman of Saatchi & Saatchi, walks through his marketing journey from the beginning of his career to now. On the way he shares knowledge of the industry and the people, and why he has enjoyed it so much.

Growth through PPC – Kat Sale

Kat shares tips and tricks on being successful in PPC. She discusses several techniques which are able to substantially increase ROI and sales, while simultaneously saving money. These tips stem from two main philosophies: "eat the dog food", and "adapt".

Co-Founder of Social Chain, Hannah Anderson – Don’t build a brand, build a personality

Social media: glamorous, interactive, lonely, powerful. Hannah Anderson, one of Vogue's top 25 most influential women, discusses how you can be successful on social by being a person first.

The Power of Simplicity: Why Less is More in Your Writing

As marketers, we are often guilty of overcomplicating our messages. Whether it’s our printed marketing material, the posts we put out on social media, or the content we publish on our blogs (and our clients’ blogs), there’s a tendency to use more words than we actually need.

DIY Video Content Creation – How to create beautiful videos yourself

If you’re not leveraging video in some way, shape or form in your digital marketing efforts, you’re missing a trick (and leaving money on the table). Here's how to do it yourself.

Why we’re trialling moving away from Meetup.com

We're making a change, but want to explain to you why.