Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to make things clearer.
COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you?
We have a problem in marketing. We're spending our lives focusing on short term tactics, at the expense of long term results, strategy and measurement.
This session is relevant because as marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. This session is important because as marketers, we often do a bad job in marketing ourselves and communicating our role in a company. This session is important, because we have one of the world’s most unique thinkers on marketing in our company for an hour, so by the end, I hope you would have learned something new, had your perspective shifted.
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.
Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, will be sharing with you how they taught him, and his colleagues to be creative.
The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It's as simple as that.
Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week.
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest.
We negotiate every single day whether we know it or not. Knowing how to navigate these kind of scenarios is an absolute super power, but it’s not something we examine often - even to the point of many folks being actively uncomfortable in these scenarios. This session explores persuasion and negotiation.
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform.
In the past couple of months we’ve seen a monumental shift in the events industry. The gut feeling would be that this changes everything. However, much has in fact stayed the same when it comes to putting on a great event. This session discusses both, before answering the community's questions.